Governor Abbott congratulates Stephenville for state tourism certification, calling the city a model for leveraging local charm to boost economic development
Stephenville, Texas – The City of Stephenville has received a major recognition from the State of Texas, officially being named a Tourism Friendly Texas Certified Community—a title that highlights the city’s growing role as a destination for travelers. Governor Greg Abbott extended his congratulations to city officials and residents for earning the designation in the inaugural year of the state’s new certification program.
The certification, granted by Travel Texas under the Governor’s Economic Development & Tourism Office, acknowledges Stephenville’s dedication to promoting tourism as a key component of its economic development strategy. The city completed a detailed, multi-step process to qualify, and in doing so, has demonstrated a clear commitment to attracting more visitors, supporting local businesses, and enhancing community life.
“Tourism is critical to both our local and state economies, supporting one in 11 jobs across Texas,” said Governor Abbott. “Travelers to and within Texas generate more than $193 billion in annual economic impact and support 1.3 million jobs across the state. Every region of this great state offers endless opportunities to experience the natural beauty, rich history, and true Texas hospitality that draws visitors to our communities. I congratulate the City of Stephenville and the Stephenville Tourism and Visitors Bureau for their tireless work to earn this designation. All Texas communities are encouraged to apply to become a Tourism Friendly Texas Certified Community to further grow local tourism and jobs across our great state.”
Stephenville, known affectionately as the “Cowboy Capital of the World,” is no stranger to visitors. With its rich rodeo culture, historic downtown, and growing lineup of boutique shops, breweries, and outdoor attractions, the city has built a diverse and welcoming environment for tourists. The new designation not only celebrates these efforts, but also paves the way for more marketing opportunities and state-level support.
“Stephenville embodies the best of Texas, where deep-rooted traditions and modern attractions create a destination full of character,” said Travel Texas Director Tim Fennell. “Visitors can experience everything from rodeo events and historic landmarks to craft breweries and boutique shopping. Being named a Tourism Friendly Texas Community highlights Stephenville’s commitment to sharing its history and hospitality with all who visit.”
“I cannot express how excited I am to learn that Stephenville has been designated a Tourism Friendly Texas Community,” said City Manager Jason King. “We can’t wait to promote our city as such in our tourism advertising and other destination marketing efforts.”
“This is a milestone accomplishment for our tourism program to now become a Tourism Friendly Texas Community,” said Stephenville Place 1 City Council Representative LeAnn Durfey. “Earning this designation is an honor that our city will take seriously in promoting to attract visitors.”
“To be named a Tourism Friendly Texas Certified Community is quite the honor, and I am proud of Stephenville for their efforts in earning this recognition,” said Senator Brian Birdwell. “This type of designation cannot happen without the extensive efforts and determination of the local community. Congratulations to Judge Brandon Huckabee, Mayor Doug Svien, and the entire Stephenville community. Their dedication to increasing tourism and educating visitors about the ‘Cowboy Capital of the World’ is a testament to the entire state of Texas.”
The Tourism Friendly Texas Community program is designed to help cities build stronger tourism strategies, educate leaders on tourism’s economic benefits, and foster partnerships that bring long-term value. For Stephenville, this is just the beginning of a new chapter in its story as one of Texas’ standout destinations.
