Urban Tree Merchants redefines woodworking in Arlington, transforming discarded trees into stunning custom pieces while promoting sustainability and environmental stewardship

Arlington, Texas – Caleb and Kelly Geer, a dynamic duo and the proud owners of Urban Tree Merchants, embody the essence of the American Dream through their innovative business in Arlington. Their company isn’t just any ordinary sawmill and slab retailer; it’s a testament to sustainability and creative craftsmanship in woodworking.

At the heart of Urban Tree Merchants is a mission that resonates deeply with environmental stewardship.

“We like to say we give trees a second life,” said Kelly Geer, co-owner of Urban Tree Merchants. “We also say that no trees are harmed in the making of our products.”

This statement not only underscores their commitment to the environment but also reflects the innovative spirit they bring to the industry.

The origin of Urban Tree Merchants can be traced back to Caleb’s early experiences working at Tree Shepherds, his father’s tree care company in Denton County. It was here that Caleb’s passion for tree care and his understanding of the industry’s nuances were nurtured. These formative years were crucial, laying a solid foundation for his future endeavors.

His academic journey further complemented his practical experiences when he graduated in December 2018 from the University of Texas at Arlington with a Bachelor of Science in University Studies, focusing on Engineering and Entrepreneurship. This educational background provided him with the tools to blend technical knowledge with business acumen, a combination that proves essential for running a successful enterprise.

Kelly Geer brings her own set of expertise to the table, enhancing the business dynamics of Urban Tree Merchants. With a rich background in catering, event management, social media marketing, and operations management—particularly at Tree Shepherds—she plays a pivotal role as the Director of Communications and Business Development. Her diverse skills are instrumental in driving the growth and success of their business, ensuring that the company not only thrives in its niche market but also engages effectively with its community and clientele.

Urban Tree Merchants stands out by partnering with local tree care companies throughout the Dallas-Fort Worth Metroplex to repurpose trees that are otherwise removed and likely to end up in landfills. By transforming these trees into beautifully crafted custom pieces, the company provides a sustainable option for homes and businesses looking to add a unique touch to their spaces.

Situated at 2205 W Division St. Ste C-3 in Arlington, TX, Urban Tree Merchants invites visitors to explore the transformative journey of wood from being mere urban refuse to becoming part of elegant interiors. Those interested in their services can reach out via phone at 972-537-7006 or through email at [email protected].

This enterprise not only represents the entrepreneurial spirit of the Geers but also serves as a model of how businesses can operate sustainably and ethically in today’s economy, making the American Dream a green and viable pursuit.